The first step in any quality public relations campaign is to listen to and absorb a company's short-term and long-term business development and brand objectives, identify target clients and determine the reputation they would like to establish.
We also ask "what does success look like to you? " If you contact a potential client or walk into a boardroom, what do you want them to know/believe about you that will pave the way to purchasing behavior?
From this step—and this step only—can a truly effective media relations/public relations program be created, one that will strategically support your business development and/or reputation building objectives.
Once we have discussed your business needs, objectives, target clients and what success looks like, we strategically plan our media outreach approach and broader public relations tactics. Within this strategy, we also help you plan for best business development use of our results because doing so enables us to determine which types of media or other business profile-raising opportunities to pursue for you.
We then pursue and secure the most strategic and best possible media stories for our clients —high impact stories that support business growth based on your business development and reputation objectives.
Real results that benefit your bottom line -- not results-empty puff filled media relations reports that have little or nothing to do with your business development or reputation building goals.
Rebecca Green is regarded as one of the most skilled strategic media relations professionals in the country.
For nearly two decades, Rebecca has raised the profile of national and international business-to-business companies in a broad range of industries, including law firms/individual attorneys/lobbyists/ legal services; professional services, cannabis, construction and manufacturing; as well as individual entrepreneurs.
Acknowledged as one of the “best in the business” with in-depth knowledge of the media, Rebecca has a true talent and passion for listening to and absorbing her clients’ business needs and objectives, and then strategically framing and communicating their story to the media. The increased visibility then paves the way to increased purchasing behavior from target audiences and/or confidently enabling them to enter a boardroom with name recognition.
Rebecca's work with law firms includes Cozen O'Connor, Cozen O'Connor Public Strategies, Nixon Peabody LLP, Fulbright & Jaworski LLP, Morrison & Foerster LLP, Binder & Schwartz LLP, Jones Walker LLP and Irell & Manella LLP, among others.
In her spare time, Rebecca is also a staunch advocate for special education. She has served as an elected member of the Citywide District 75 Council focused on the most severely disabled children in New York City’s public school system; testified on special education busing before the New York City Council; and authored numerous New York State Special Education complaints leading to investigations and real changes in the special education of children in New York City. Rebecca has also served as a board member for Families First Brooklyn.
Rebecca's hobbies include hiking in the mountains, horseback riding and taking a break from the Big Apple to visit the many independently owned wineries and farms in Upstate New York.
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